Multitasking Isn't Real

Was doing client work and realised something that sounds simple... but it's actually quite profound. And it's good to remind yourself of regularly.

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You can only do one thing at a time.

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Really. Truly.

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Multitasking isn't real. And no, women aren't "better" at it, because it's not real.

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What we know as multitasking is just you forcing your brain to switch between one task and another really really quickly.

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Tires your brain out like nothing else.

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Ever had those days where you're constantly running from one thing to the next, putting out fires, taking calls, answering emails?

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Then you look back and ask yourself: 'what did I actually get done?'. And you're disappointed with your own answer.

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I've been there. It's draining.

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That's what multitasking and surface level stuff does to your brain.

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If you're doing any kind of project, working on any kind of problem, trying to reach any kind of goal - question you should be asking yourself is always: "What's the next thing we need to work on?"

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Ad account not doing well?

Google ranking not what you want?

Don't feel fit?

Sales weak?

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Ask yourself: "What's the next thing we need to work on?"

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Then go to work on that.

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The other stuff on the list will take care of itself in due time.