If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...

“Did you watch the football at the weekend!?” A very common way to start a conversation between two people in construction. Notice that...

Quick question: who’s your ideal client? Many trades and construction business owners answer that question with a variation of: ‘Anyone...

Crafting an Irresistible Offer - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work...

Here’s something I discovered after being in marketing for years. Most ads are absolutely terrible at getting clients. Some ads are...

Spending money on ads is scary because you just don’t know if that money is coming back. And hopefully a lot more. Spending money on ads...

A while ago, I ran an ad account for a construction consultancy. It was doing very well. We were spending over £1000/day using Google...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before...

Plenty of brands and companies have top of mind awareness. Think about fast food and what brand comes to mind? Think about a search...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Good writing is the best way to sell your service, attract more eyeballs, grow your business, show people you’re a pro at what you do,...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

In this article series we’re covering better writing and how you get your customers glued to their screen while they delve into your...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a construction business is...

Psychology isn’t just therapy. Its why you bought the last thing you need… Framing your price. The £3,000 +£499 Delivery or £3499 with...

I’ve been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval...

If you HAD to sell something, if your life was on the line... ...how would you do it?

Want to know an easy way to make your marketing work better? I know a thing or two about it because I run a construction marketing...

By Far, it’s not even close. Someone in your local area is looking for the exact thing you sell and you get to catch them at the EXACT...

If you want to build a local construction business, it makes a lot of sense to build a local brand. The first thing to do is find out...

You know what’s truly insane if you run a local construction business? At any point you’re always just one step away from DOUBLING the...

If you run a local construction business, one of the best ways to get clients that your competition will never even touch. Is to focus on...

Let’s say you own a small construction business, that’s already running, and you had to boost the results. You absolutely had to but you...

You need to start doing less to get more done. If you run your own business you know how it is, you do everything. It gets stressful...

Email Marketing is THE most popular way to give your leads a reminder of who you are without spending a fortune. Here’s some fundamental...

Want more clients? Let’s make it stupid simple. First Problem: Your contact process is a maze Solution: Lower the threshold for...

One of the coolest things about running a local business is how easy it is to get clients using ads. It’s actually really easy once you...

Had a meeting with my team today. Going over some strategy stuff. Main takeaway was that it's actually quite...

Can you make this Google Ads thing work for any kind of business? I had someone reach out to me and he said ‘I’m looking for a very...

If you run a local business and you function mostly on referrals and word of mouth. This is going to be important to you. One of the...

If you want to build a local construction business it makes a lot of sense to build a local brand. Now. How do you do this? First of all...

Ever been so busy your daily todolist looks like a week list? Construction gets like that a lot! That's been my week. Can't complain...

Hi, It’s George. I read Andre Aggasi's autobiography. "Open". Great book. He describes his mental state when he was at the top of his...

Was talking to a construction business owner yesterday. We covered something you'll find interesting too. We were going over his sales...

One of the easiest ways to be more profitable is lowering 'cost per lead'. So whatever you're paying now to get a potential customer in...

One of the most important questions when you are running a business is: Why should someone do business with me instead of my competitor...

One of the main problems that businesses owners have is that they keep viewing the world through their own eyes. When you should be...

If you run a local construction business you need to be using Google ads. There is no local business that would be hurt by using...

How to crush it with any marketing campaign A lot of the time marketing doesn’t go the way you want it to. You get setbacks, poor...

I want to tell you about something that you can do to your website to make it way more effective. I see a lot of client websites when I...

If you run a local construction business you’ve had annoying clients give you objections before, it’s so annoying. You know: “It’s too...

Something weird is going on, no one is talking about this and when you see it you cannot unsee it. Ever had this happen to you recently...

Are you sick of losing out on tenders? You know how it goes, you get the call, get your hopes up, put in a load of effort and then...

I started in sales about years ago. Tried everything. Phone sales. Door to door. Person to person. Cold leads, warm leads, trade...

I know exactly why your marketing isn’t working. It’s not working because you’re making it way to hard for people to understand what...

If you run a local construction business and you want to start advertising more without emptying your pockets. Just keep reading this is...

If you’re tired of talking to tire kickers and people that are never going to buy anyway, this is for you. I’m with you, I feel you,...

Let me tell you an outreach mistake I see business owners making all the time that makes their clients feel like they’re watching paint dry.

Whenever I tell people that I teach marketing and I run a marketing agency. It always feels a bit weird because lets face most...

What’s the worst thing you can do as a business owner? Now I know what you’re thinking , you’re thinking fire all your staff and...

Here’s something thats really hard to hear if you’re a business owner but it is true. So I have to say it. Volume beats quality every...

I know exactly why you’re marketing isn’t working. It’s not working because you’re making it way too hard for people to understand what...

Found out something a little weird. Could be useful for you to know. ​ Was doing client work, running tests, figuring out how to squeeze...

A long time ago I used to work in a cocktail bar on a busy street. It was my job to trying and get people through the door. Before I...

If you’re in business long enough, you’re going to hear some bizarre things coming out of people mouth’s. Yesterday I was meeting...

Was doing client work and realised something that sounds simple... but it's actually quite profound. And it's good to remind yourself of...

If you run a business you might have noticed that staff “forget” about the standard operating procedures you put in place. You tell...

When I first started in business I worked for pretty successful PQS. I always remember my boss staying super late, a big...

Had a meeting with my team today. Going over some strategy stuff. Main takeaway was that it's actually quite easy to win if you just do...

I come across a huge amount of excellent construction companies, been in the industry for 40+ years, worked on the shard, the Burj...

Was talking to a client. Subject was how to improve sales. I remembered an old sales story. A company sells shockproof glass. The...

Few days ago I realised something. Thought it over. Did the maths. Triple checked the numbers. I’m now sure of it. ...

If you run a local construction business and you don’t make it abundantly clear in you’re marketing and on your website that you’re...

Here’s something you should never do when you run a business. I remember reading Richard Bransons autobiography. He’d just started virgin...

Want to know a big waste of time in business? You see it everywhere around you. It’s writing mission statements and company visions, it’s...

If you run a local construction business you need to be using Google ads. There is no local business that would be hurt by using...

Google is confusing you. And me. All of us. Clients that are looking for US are being sent to our competitors. And I can prove it without...

Ran into something odd and I'm almost certain you've had a similar experience. I'm running ads for a client and they're doing extremely...

Was having a walk today and I realised something. The hardest thing about Google Business Profile, Google Ads, Meta ads, etc... ...is...

Google ads are by far the cheapest way to get new clients if you run a local construction business. By far, it’s not even close.

If you want to rank higher on Google for a local construction business to get more results. There’s one thing that everyone...

Sales is so easy. It actually is. And you have no idea how easy it is going to be once you lock in your offer and your pitch. I've worked...

The best clients A lot of my clients have the same issue; terrible clients. Wanted to share a bit of advice on how to find better ones....